Why pitch press when you can get stuffy white people to complain about your brand?

To get Voodoo Ranger into the press, we tricked Napa Valley residents that their greatest nightmares were coming true: the beer invasion had begun.

We tricked Napa Valley residents and the press into thinking Voodoo Ranger was planning to build a IPA theme park in their own backyards.

Using a host of methods including fake websites, canvassing, town halls, and targeted local ads, we caused a ruckus and help our client gain billions of media impressions including articles from The London Times, SF Chronicle, Fox, and Food & Wine.