Creating a new identity world for a disruptor brand.

Dairy Distillery and their flagship products Vodkow and Vodkow Cream are creating a splash in the liquor market. Based in the Great White North, the Canadian brand’s Cream Liquor boasts a lactose-free alternative to category giant Bailey’s.

As tastes surrounding dairy products and environmental concerns grow, Vodkow’s branding and identity needed an evolution that set it apart from the stuffy sophistication of its competitors. Working with digital artist Alex McCloud, we’ve created a digital forward world that plays on the idea of cow abductions and the true reason aliens show up to earth: great taste.

This work is ongoing and developing into 2023. We’ve begun with a sample booth, some DOOH, and a web refresh.