Tractor Beverage Co takes on Big Soda
Farmer-founded, the Tractor team is on a mission to create a cleaner, healthier planet, one drink at a time. Proudly served in over 5,900 locations across all 50 states including Chipotle, PLNT Burger, Kevin Hart’s Hart House, WOWorks’ Saladworks, Garbanzo Mediterranean Fresh and more, Tractor's thoughtfully crafted drinks feature clean ingredients that deliver on taste, functionality and experience, without any of the bad stuff.
But being the new beverage company on the block is tough in a competitive environment dominated by legacy soda conglomerates.
We tell the story of overcoming these big soda bullies through Cup—a character representing all of us—who is stuck in a dystopian world and just wants something better. Cup is able to break free and find itself in a bucolic oasis where it’s able to get filled up with a Tractor organic beverage.
Ah, refreshing. Now go buy some Tractor and keep making it one of the fastest-growing and most innovative companies.
Escape the Ordinary
Our campaign launched with an anthemic :90 that challenges the viewer to seek out more than what is available aside from the the sinister world of big soda. Supported by both organic and paid social, as well as OOH, DOOH and digital campaigns, we introduced the world to the taste buddies, all natural fruit mascots that celebrate Tractor Beverage Co.
