Capturing a new generation of empowered pet parents.

Pet parenthood has grown exponentially over the past few years, and over year-after-year Americans are spending more on their fur friends.

Wisdom, a leader in pet DNA testing not only tells you what breeds make up your pet’s genealogy, but also helps you understand your best friend through more than 210 genetic tests.

As pets become the new kids, this new audience of pet parents deserves to know more about their kids and the unique individuals they are.